Brand extension beyond the ice rink

Business leaders are the ones always thinking of new ways to strengthen their brand and grow their sales.  Skating development professionals Steffany Hanlen and Vanessa Hettinger have been in rinks over the past 10 years teaching minor, junior and NHL players how to skate through their Quantum Speed company.  Last year, they got the idea of taking their techniques and putting it into the hands of hockey coaches and instructors around the world.  With the popularity of iPhones, this is the digital platform they selected.  Essentially, it was a 'mobile-first' initiative with any of the content appearing on their website as an after thought.

The first app is skating introduction ideal for young new skaters.  The second app launched in September 2013 is for intermediate skaters. Users can go through about 30 videos and access key teaching points for each one.  The videos are embedded right into the app making access easy where there is no data coverage.  A third app is expected next year for advanced skaters.


While other hockey development companies are still producing DVDs, social media posted videos and web-based videos, Quantum Speed has taken quantum leaps with mobile presence.

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