Podium Promotions

17 days of Olympic events will happen in February with hockey (and curling) as the only stick sports.  Your customers will be getting in the spirit now and so should your business.  Here's a few ideas to get you involved.








Podium Promotions for Retailers:

1. Medal Draw - Select items in your store that are eligible for discounts.  The percentage of discount is determined by the type of medal the customer draws from a container.
• Purchase 100 poker chips or painted wood coins from your local dollar store.
• Divide and designate them as 20 gold, 35 silver and 45 bronze.
• Determine what discount each medal represents (example: 25% gold, 15% silver, 10% bronze).
• Place the medals into an opaque jar or container.
• The customer reaches into the jar and draws one medal to determine their discount on the item that they are purchasing.
2. Medal Merchandise - Attach printed tags to items that are eligible for discounts.
• Design gold, silver and bronze tags on your computer or have your local print shop do this.
• Display what discount applies for each medal tag.
3. Medal Finish - Select items in your store that are eligible for discounts.  The percentage of discount is determined by your country's outcome in an event.
• Identify an item or items and associate them to one of the events in the games.
• Determine and display the percentage of discount for a gold, silver or bronze medal finish by your country.  A gold medal finish could be a 50% discount.  A silver medal finish could be a 25% discount. No medal finish means no discount.  Honour the discount if someone purchases the item prior to the outcome of an event.
• Make the discounts eligible until the end of February.

Podium Promotions for Skill Centres:

1. Run mini-challenges in your facility or rented facility.  This is a good way to bring in players and their parents who have not had a chance to experience your program.
• Create skill challenges such as fastest skater, hardest shooter, most saves, most accurate shooter.
• Determine your gold, silver and bronze medal winners for each.
• Award prizes, discounts to your camps or have other businesses donate items to your event.

Don't forget to announce and share the activity on your social networks.

Remember to put the rules and regulations of your promotion in writing so that there is no confusion about the offer.  Be considerate of trademarks and the sponsors of the Olympics.  Do not use trademark logos or market your promotion as a sanctioned event.

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