Buzz is spelled BU$$.

Many sports retailers and skill centres come up with great promotions but fail to reach the market and their existing customers.

We shared a few of our own ideas in past posts:

• Podium Promotions
• Super Bowl Retail Promotions

Promotions require allocated funds to make them work.  Word-of-mouth, walk-in traffic, a few social media posts and an 8.5" x 11" poster in the local arena will get you little BUZZ.

Your thinking is big now go big:

• large format printing to use on vehicles, windows, walls, floors and doors
• printed catalogue of items or programs that are being featured to use in-store and to mail to selected customers.
• paid advertising on Facebook and Twitter
• paid advertising on mobile ad networks
• contests
• referral program
• group discounts
• open house with manufacturer rep
• donated samples from manufacturer or distributor
• short video launching the promotion to post on Vine, YouTube or Facebook
• sponsored message sent via local sports association to their members (if you come across an association that offers this kind of service, let us know)

That's how you spell Buzz.

Stick Business is for Player Performance Professionals who want to discover new information, products and services to develop and operate their business.  Stick Business is published by Hockey Science & Technology.

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