Website reliance will kill your sports business.

Websites were commercialized over 20 years ago. They are still a multi-keystroke commodity that rely on search engines to be discovered.  There's more SEO companies on every "internet" street corner than there are Starbucks.  There's a technology shift in play as one generation of 'surfers' continue to search while the younger generation finds and connects with brands.

If your website exists to mainly provide product details and static information, how many clicks and keystrokes does it take just to find your phone number, address or email address? Now add more keystrokes just to make a connection by phone or email. By comparison, your phone number in your own mobile app will take about 2-3 taps to locate and connect with you.

If your business is solely digitally present on a website, it's like saying 8 track and fax machines are still effective means of playing music and sending documents. That same generation of users has now gone mobile for content, services, music and file sharing. 

Does your advertising and brochures only include yourcompany.com?  That's another indicator that you are behind on digital marketing.  Access to information through 'www' is slowly winding down.  Digital leaders are using touch, visual sensing, audio sensing and proximity sensing as ways for their market to access information via mobile apps. 

The illustration below shows how you can effectively communicate with your customers and your market beyond a website.  Notice how social media networks are at the hub of all the other media.

Stick Business is for Player Performance Professionals who want to discover new information, products and services to develop and operate their business.  Stick Business is published by Hockey Science & Technology.

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