"Hockey" nets a 40% engagement rate.

One of our Twitter paid advertising campaigns is using keywords to reach the hockey market.  When someone searches or tweets with the word "hockey', the ad will likely show up in their timeline.

So far, the engagement rate for 'hockey' is 40%.  Meaning, of all the people who saw the ad, 4 out of 10 performed retweets, replies, follows, card engagements or other clicks.  By comparison, a Facebook ad campaign that we are running for another client in a different region is only netting 2%-13% engagement rate based on 'hockey' related interests.

So what does this mean for your hockey brand?  It's very effective to advertise on Twitter.

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