It's okay to send email. Get the CASL facts.

Since we informed you about the Canada's Anti-Spam Legislation (CASL) in a post last April, there has been panic, confusion and compliance.

The Government of Canada's Fight Spam website provides some very helpful information about how and who you can send email to.  In particular, you will want to know that implied consent under this new law is in effect during the 36 month transition period.  

Fact: You can continue to use email if you have express or implied consent from recipients. During the 36-month transition period, you can continue to use your current email list if

• you have previously provided your products or services to them and
• they haven't told you to stop.

It's still important to follow best practices and those are built into email newsletters services like Constant Contact.  

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