This is not about Twitter share or follow buttons for your site. You should already have those essential features available to your visitors. This is about simple code that you can add to any of your web pages that attaches information when someone shares content from your page or someone creates a tweet with a link to one of your pages.
In this example, Summary Card code had been added to the company's website. In my tweet, I included the company's website link www.skateanywhere.ca. My followers who select that tweet from their timeline are automatically presented with additional information about the company as you can see in the image.
From a marketing perspective, this digital tool allows you to describe your company or brand in your own words, images or video, drive traffic to your site and look at performance through analytic reports provided by Twitter.
Twitter has a few other types of cards to achieve different outcomes for your content. You need to be comfortable with adding meta tag code to your site and be able to provide the properties or assets required to generate the card. If not, contact your resident web guru or seek the services of digital presence experts like www.HockeySciTech.ca
Stick Business is the official magazine of Hockey Science & Technology. News, information, products and services to develop and operate your business. Connect with Stick Business on Linkedin, Twitter and StickBusiness.net.
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