Twitter can now help you sell more sticks and tix.

In the January 22, 2015 blog post, I mentioned how organic use of Twitter does not allow you to see the reach of your tweets.  Well, now you can.  Twitter app users with iOS devices can easily see how every native tweet performed.  Open or expand your tweet and near the bottom, tap "view tweet activity".

You will see how many people saw your tweet and how many engaged with your tweet.  You can also see this information on the Twitter web-based app by going to http://analytics.twitter.com and login with your Twitter account.

For many of you, this will show you how ineffective your organic content marketing on Twitter is.  See symptoms of OSM at Hockey Science & Technology.  However, with paid or promoted social media, you can reach thousands of people in your market.  Twitter has just launched Quick Promote to make it easy for you to reach beyond your followers with your tweets.

Twitter also has a deeper targeting ad platform so you can sell more sticks or tix.  Hockey Science & Technology can help you manage your advertising and content.

Dean Sprung,

Stick Business Editor

Stick Business is the official magazine of Hockey Science & Technology.  News, information, products and services to develop and operate your business.  Connect with Stick Business on Linkedin, Twitter and StickBusiness.net.