Twitter Lead Generation Cards.

We've been using Twitter lead generation cards for our own business and some of the brands and accounts that we work with.

When a user taps or clicks your card in their timeline, their email address is automatically shared with you for follow up.  Creating a card is fairly simple.  Select an image file that represents your company or brand, give it a headline, provide a call-to-action and a link to a website, PDF or video for the user to access more information.  The card is saved so you can attach it to a tweet to send immediately, schedule it for sending later or include it in a paid campaign.

You'll need to set-up your advertising profile with Twitter first.  Go to http://ads.twitter.com and login with your Twitter account, follow the instructions, click on the Creatives menu at the top of the page and select Cards to create your first one.  Have a look around the portal for other tools that will help you manage your social presence.

Stick Business is the official magazine of Hockey Science & Technology.  News, information, products and services to develop and operate your business.  Connect with Stick Business on Linkedin, Twitter and StickBusiness.net. Featured on TheHockeySeason.com and the The Hockey Season app for iPhone.

What's the digital health of your business?